Every young child I know loves to play with an empty box, ignoring the gift that was once inside. It seems to be a natural instinct. Once they start playing with electronic toys they don't use their imagination anymore and creativity simply means how creative they can get to convince their parents to buy them another new game. You must be creative to get through things throughout your life, that is how you solve each problem as you face it. Find creative ways to get your children to use their imagination so that they will be able to creatively solve their problems when they are grown.